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Ali's listing is on the line, but generally at this juncture, companies will face The bigger controversy is that, on the one hand, companies will become more transparent and attract more attention after going public. In this case, some of the defects and shortcomings of the company will be fully exposed, and even magnified to look at the other side...Alibaba's listing is on the line, but generally at this juncture, companies will face greater controversy. On the one hand, after going public, companies will become more transparent and attract more attention. In this case, some defects and shortcomings of the enterprise will be fully exposed, and even magnified. On the other hand, the capital market is aimed at pursuing profits, so there is room for short selling to make profits, and the subject of short selling Wherever it comes from, part of it comes from exposure and comments from the media and the industry.
So, it’s not surprising that there has been a lot of discussion recently about counterfeit products on Taobao. Taobao is the top priority of Alibaba Group. According to statistics, Taobao and Tmall contribute more than 80% of Alibaba's revenue. Such a core asset is labeled as being overrun with counterfeit goods, which will have a negative impact on Alibaba's performance in the capital market. Huge obstacle. So are counterfeit goods really rampant on Taobao? Is the situation really out of control?
The proportion of counterfeit goods on Taobao is still a mystery
As for the share of counterfeit goods on Taobao, there are many online reports A seemingly authoritative data month, according to estimates from M, a company that tracks counterfeit products in the United States, said that % to % of Taobao products are fake. The author has reservations about this data. Why? Not to mention what method m is used to calculate the data, such a broad statistical result from % to % has basically no reference value.
So, we can only say that there are indeed fakes on Taobao, and there are quite a lot of them, but as for the proportion, this is really a mystery. It is estimated that even Jack Ma cannot calculate it. Therefore, any future data on the proportion of counterfeit goods on Taobao can only be used as a rough reference and cannot be relied upon without a scientific and reliable statistical plan.
Fake products on Taobao are not necessarily unkind
Another point I want to make is that fake products on Taobao are not necessarily unkind. Maybe some people will say that my thinking is strange, and everyone should fight against fakes. Is there any difference between kind and unkind in counterfeiting?
Let me give you a simple example. A piece of imitation brand-name clothing may be sold on Taobao. It sells for 100 yuan, but offline stores may sell it for 200 or 300 yuan. If consumers buy this fake product, which situation will cause greater losses?
Of course, my example is a bit outrageous. After all, The chance of selling fake goods in offline stores is lower than the chance of selling fake goods on Taobao. However, if consumers buy fake goods, their corresponding losses will be higher than on Taobao. In this way, Taobao fakes are not necessarily unkind. However, if we block out offline fakes and only analyze fakes from e-commerce, we will definitely hate Taobao fakes.
Furthermore, some fakes are not fakes in the strict sense. Although they are labeled with famous brands, this is just to attract consumers. To put it bluntly, it is the result of fierce competition. In communication, some merchants will directly tell users that the goods they sell are not genuine, so the price will be much cheaper. As for whether to buy it or not, the decision lies with the consumer.
In fact, this situation is also common in the automobile industry. Car enthusiasts who are good at modification should know that many auto parts and modified parts are not original parts, but are produced by imitating original parts, and they can basically achieve The effect of original parts, but the price is much cheaper. So, do you think this kind of sub-factory parts are fakes?
How to avoid the more fake Taobao crackdowns
Of course, the focus of this article is not the first two points. The author made two points in advance to let everyone know about Taobao. There is an objective and fair understanding of fakes. Next, the author would like to talk about his suggestions for Taobao to combat counterfeiting.
First of all, Taobao’s fight against counterfeiting should start from improving the platform. For example, if a merchant is selling non-genuine products, which are imitations of genuine products, they should not use the reputation of the genuine products to promote them. That would be infringement and fraud. At the same time, merchants should provide detailed explanations on Taobao stores to inform users that what they are selling is not genuine, so as to avoid confusion between users and genuine products. Another point is that even if they are imitations, they must be of excellent quality and must ensure normal use without causing harm to consumers. The ancients had a principle when it came to water management: blocking is worse than sparing. The same is true for e-commerce. Taobao should not only standardize management, but even launch a special area for imitation products. As long as this part of the market is correctly guided, I believe consumers will readily accept it, merchants will be able to make money steadily, and of course, Taobao will be less troublesome.
Secondly, Taobao’s anti-counterfeiting campaign should not be just a slogan, it must have practical actions, and it should be more transparent. Taobao should cooperate with other departments to strictly investigate and deal with counterfeit goods that may cause harm to consumers or whose quality is not up to standard. This execution must be excellent. At the same time, Taobao can regularly disclose its anti-counterfeiting results to the outside world, allowing the outside world to see Taobao's determination to standardize the development of e-commerce. Of course, in order to improve the efficiency of anti-counterfeiting, Taobao can also collect anti-counterfeiting clues from netizens and collect relevant evidence.
Third, Taobao’s fight against counterfeiting must pay attention to the issue of consumer compensation, and the policy of collecting deposits from merchants can be extended to ordinary Taobao stores. If a merchant does sell counterfeit goods and is investigated, the consumer can obtain compensation from Taobao by providing the corresponding purchase voucher. The source of compensation mainly comes from the merchant's deposit. This is double insurance, which not only protects the interests of consumers, but also better restrains merchants and keeps those illegals out of Taobao.
In short, counterfeit goods on Taobao is not a simple problem and needs to be solved from multiple aspects. As for whether Taobao can solve the problem, it depends on the wisdom of Jack Ma and his team.
If you encounter the following marriage and family problems, in order to effectively protect your interests, it is recommended to consult the corresponding professional lawyer first.
There are constant cases where professional anti-counterfeiters and their teams complain to industrial and commercial authorities and report various consumer rights protection matters. Due to the large differences in the methods, applicable basis, and handling procedures for handling such appeals and reports in various places, the risk of administrative reconsideration faced by industrial and commercial authorities has increased significantly. On the basis of the handling reply, it was believed that the respondent had failed to act administratively, and then filed an administrative review or even an administrative lawsuit. In response to the above situation, the Regulations Department of the State Administration for Industry and Commerce conducted research through discussions, telephone interviews, and on-site review of case files.
Jiaxing Anti-Counterfeiting Company Consultation Hotline, Xiangjun Anti-Counterfeiting Team was established in 2007, and has undertaken authorizations and entrustments from many multinational companies. Create a team culture that is based on integrity and strives for success so that each employee has the ability to find a high-paying job in the intellectual property industry. We will focus on the challenges and pressures of intellectual property protection, provide protection solutions and services that are suitable for right holders, and help customers use intellectual property rights to occupy The mission of the largest market is carried out to the end.
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